Audiovisual ITU Video » Web Business http://www.ituvideo.com Fri, 27 Nov 2009 08:37:13 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Show that your web business is real http://www.ituvideo.com/2009/06/01/show-that-your-web-business-is-real/ http://www.ituvideo.com/2009/06/01/show-that-your-web-business-is-real/#comments Mon, 01 Jun 2009 09:55:18 +0000 http://www.ituvideo.com/?p=258 You can easily make your prospects to doubt on your credibility once you decide not to provide your complete physical address (which should include your street address, contact person name and phone number, fax number and e-mail address) and detailed information about your business on your website. Many businesses provide only an online inquiry form in there ‘Contact Us’ page, which is same as not providing any physical address. It means they don’t want their prospects to locate them. It means they are hiding something. May be they are not genuine. May be the whole business is just a scam. This is what your prospects will think about you. Similarly if you don’t provide complete information about your business and you are primarily into selling services, then you will declare yourself as a fake business. Clearly describe your business model. How you operate, why you operate, what is in it for you and how your prospect will benefit from your service. You must have very solid reason to demand money especially when you need your prospects’ services. This is particularly true in case of offering ‘work from home’ jobs. Publish your team and store (if it exist) photos on your website. This is another way of showing that real people are behind your business. Clearly specify your store/office location through Google maps.

Adding a web cam to your website is one of the powerful ways to get ahead of your competition. Start your web cam when you come to your office and keep it operational as long as you work. When a prospect will come to your site and see you and your team working, he will feel more confident purchasing a product from you. He can now see and talk to you live and get his answers immediately. Such type of live communication immensely helps in humanizing your business which in turn builds your credibility among your prospects. Web cam enabled sites also provide excellent user engagement. Make sure that your website clearly specifies when representatives are available to provide live help in case you don’t provide 24/7 customer support. One downside of using webcam is that, they eat up lot of bandwidth and therefore may not be a suitable option for start-up businesses.

Source: Himanshu Sharma (SEO Consultant India)

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